When picking up my girlfriend from the airport before Christmas, I used the waiting time to buy some magazines that are not (directly) related to my job profile – I chose something with a focus for design. In discussions with my girlfriend who is studying architecture, I figured out that design is much more than just making things look good but also to solve problem / offer solutions.
Quite often, the main goal of design is to hide complexity and make products / rooms / buildings look clean / simple / minimalistic. (Same goal as in most of the digitalization projects by the way)
Offices create / free energy!
When diving deeper into the topic, I recognized that a lot of design examples are actually offices. And there is a good reason for that: We spend a huge amount of our life working, most of us in offices, so it seems clear that people have an interest in nice offices where they feel well. (And Well-being for employees is kind of “en vogue” in business)
What also attracts attention is that especially the new cloud-native digital companies seem to shine in building new fancy offices and build references although they at the same time offer most flexibility for people to work remotely. It seems they even need to have more attractive offices so people meet physically and work together more closely.
Plus, they are of course as well in the middle of the “War for Talents” where fancy offices create a great attraction for the Generation Y.